6 Steps to creating a high converting squeeze page

Filed Under (articles) by rayman on 09-10-2008

Whether you’re aware of what squeeze pages are in internet marketing or not, it’s time to make them a serious part of your online success.
Why? Because squeeze pages are designed to build a list of prospective buyers that you can email over and over again and seriously ramp up your online profits for years to come.

Before we get down to mechanics, let me explain why you really cannot afford to leave squeeze pages out of your marketing mix:

Most of the people who visit your web pages will not buy. It’s a well known fact and cannot be avoided. Why don’t they buy? Many reasons, including trust, not having the money available and also being distracted by their surroundings (such as screaming kids or a blaring TV). However, this can be easily worked around by capturing a name and email address via the squeeze page and staying touch with that person in order to close the sale over time.

Another reason to build a list via a squeeze page is because you have the opportunity to sell more related products to that list of people over time. Not only can you close down on one sale for the initial item, but you can also consider promoting complimentary products that your list subscribers will appreciate.

All of this builds trust and long term security for your online business, but building a list is hard when your unable to get people to sign up in the first place. That’s why a squeeze page is so effective, because it literally forces a person to opt in to your list in exchange for valuable, free information or rewards.

There’s no distraction, just action!

So here are the 6 steps to transform (or create) your killer squeeze page:

1. Use professional graphics and a nice, clean layout. This will inspire trust and help towards removing any doubts about what your intent is

2. Sell your free information just as you would the actual product. Remember that people are busy and untrusting, so you really need to bullet the main benefits of handing over their name and email address.

3. Remove all distraction. A squeeze page is designed with one thing in mind, nothing else…to capture a name and email address. It is surprising how many pages I see with other ads, tons of links and too much text going on. Just give the visitor enough clear cut reasons to opt in, no more and no less.

4. Use call to action phrases. It’s a proven fact that people respond better when actually asked (or told) to do something specific. It makes sense when you think about it, and a simple “fill out your name and email address to the left/right” is all it takes. This should be obvious to more experienced marketers, but you’d be amazed at how many people miss this.

5. Tell them what’s coming. Make sure you let the reader know what will happen next and exactly when it will happen. This will improve the opt-in rate and reduce distraction on the other side of the opt in after taking action.

6. Use a serious disclaimer. Show the visitor that you’re not interested in spamming and where possible, try to re-enforce this by referring to your auto responder policies which will do everything they can to stop spamming occurring within their network of customers.

One of the best products that I can recommend regarding  squeeze pages & adwords is commission blueprint. I just finished my review for it. You can find it here >> Commission Blueprint Review - If you decide to purchase through this site’s links, you’ll get a huge bonus package on top if it (commission blueprint bonus)

Add this to : Digg! Digg it Bookmark! Save to Del.icio.us Subscribe to RSS Subscribe to My RSS feed

5 killer tips to getting more money out of Google Adwords

Filed Under (articles) by rayman on 09-10-2008

If you’ve heard of Google Adwords (a pay per click advertising system), then you’ll know that it’s capable of making millionaires alongside broken, bankrupt bums.

But what factors divide the two? If you’d like to harness the awesome power of the world’s most effective online advertising medium and avoid losing your shirt in the process, please keep reading…

With Google Adwords, it’s all about ROI - Return On Investment. You spend money to make money, just like investing in stocks. The beauty is that if you’re smart and follow the right advice, you can pay a few dollars to make fifty or sixty back. Now that’s the kind of investment I’d want to continue to make everyday, and here’s 5 tips to get you started on a killer return for your money on Adwords (even if you’re a real beginner)…

1. Make sure you use your keywords heavily in your ads and landing pages

This means in your ad title, ad description, ad display URL, in your landing page title, in your landing page meta description and also in the body text of your landing page of course. This will give you a really good quality score which will in turn reduce the cost per click on that keyword, hence opening up the profit margin for you.

2. Explore cheaper clicks on the content network

You’ve likely seen Google ads on other people’s webpages right? Well, that’s another form of PPC advertising which anyone can activate on the PPC campaign. All you need to do is select the content network option and pick your placements (the types of websites you want your ad to run on). Google automatically suggests high traffic websites based on the keywords you feed it, so there’s a high amount of relevence when you start running your ads on these websites. The beauty of the content network is that you can get the same ads in your normal campaign running at rediculously lower cost per clicks. Again, this will open up your potential profit margins and reduce the risks of breaking even or going into negative!

3. Begin with higher costs per click

This is something many PPC advertisers overlook and is a very effective, under the radar way to increase your profits long term. How? Because when you start out with higher costs per click, your ads get shown higher in the ad listings. Therefore, more people click on your ad and this enhances the clickthough rate. When your clickthrough rate increases, so does your quaility score. When your quality score increases, your cost per clicks go down!

4. Use A/B split testing frequently

Your quality score (and subsequent cost per click) all starts with how many times your ad gets clicked. More to the point, if your ad doesn’t get clicked as much as it could be, then you’re leaving huge amounts of money on the table because no-one will ever reach your offer. So in order to increase the click through rate of your ads, you must splity test different ad variations. Google has a simple split testing feature built in that allows you to easily set up multiple ads to run for the same keyword and from there, you can see which ad is getting the most clicks. Then you simply drop the low performing ads and begin a new test against your winning ad.

5. Fine tune your landing pages

The more relevant your landing pages are to the keyword that a visitor used to find your ad, click on it and reach your page, the better. Put yourself in your visitors shoes…

If you were searching for White Tennis Shoes in Google, then you saw an ad for White Tennis Shoes, you’d likely click on it right?

But when you click the ad and arrive at the website and the first thing you see is “Sporting Equipment, please pick a category…” then you’re going to click away pretty fast right? However, if you landed on the page and saw “White Tennis Shoes, please select your shoe size and press enter”, then you’ve got a potential sale on your hands. Simple right?

The truth is, you’ll have to put some in some work to create multiple landing pages for different keywords, but the payoff is the difference between making a mint online from the comfort of your own home vs going bankrupt and stressing yourself to death in the process.

One of the best products that I can recommend regarding adwords is commission blueprint. I just finished my review for it. You can find it here >> Commission Blueprint Review - If you decide to purchase through this site’s links, you’ll get a huge bonus package on top if it (commission blueprint bonus)

Add this to : Digg! Digg it Bookmark! Save to Del.icio.us Subscribe to RSS Subscribe to My RSS feed